AG announces student contest to fight Rx drug abuse

Stop Rx Abuse contest aims to spread awareness of addiction, overdose deaths
Mar 05, 2014

North Carolina high school students can help fight prescription drug abuse and overdose deaths by entering a video contest sponsored by Attorney General Roy Cooper and the N.C. Department of Justice.

“Prescription drugs can be even deadlier than street drugs when abused, and they’re much easier for young people to get,” said Cooper.  “We’re asking students to use their time and talents to help us fight this epidemic by spreading the word about the dangers of prescription drug abuse.”

Cooper is partnering with the National Association of Drug Diversion Investigators, the North Carolina Parent Resource Center, and the Governor’s Institute on Substance Abuse to sponsor the third annual Stop Rx Abuse contest.

Students are asked to create 30-second public service announcement videos on the topic of teen prescription drug abuse. All students enrolled in grades nine through 12 in North Carolina are eligible to enter and the top three entries will receive prizes.

Last year’s winner was a student at Hough High School in Charlotte, and the 2012 winner attended City of Medicine Academy in Durham. Watch the winning videos from 2012 and 2013 at and YouTube.

The student whose video is judged to be the best this year will win an Apple iPad and the runners-up will receive an iPod Touch and an iTunes gift card.  The top videos will be featured on the website for the N.C. Department of Justice as well as via the department’s Facebook, Twitter and YouTube accounts.

The student video competition runs through April 15.  More details including the contest application are available at Information on the contest has also been sent to high school principals statewide.

To encourage students to enter the contest early, the first 10 students to submit qualified entries will receive a pair of tickets to watch the Carolina Hurricanes play the New York Islanders, courtesy of the Hurricanes.

To participate in the Stop Rx Abuse contest:

Students need to produce an original video and upload it to YouTube; send an email to that includes a link to the video, student name, grade level, and school name; and complete the application and release form (available at and submit them along with a transcript of the video.