Be a Sweetheart, help feed the hungry this Valentine’s Day

Feb 08, 2017
Photo by: Donated photo

The Mast General Stores in Waynesville, Hendersonville, and Asheville are partnering with MANNA FoodBank this Feb.11-12 to fill the MANNA food pantry. The annual Be a Sweetheart, Feed the Hungry campaign matches each pound of candy purchased at Mast with a $1 donation to help ensure that those in our communities who need a good meal will have one.

With Valentine’s Day upon us, candy is one of the holiday’s traditional gifts, and on Be a Sweetheart weekend, it can show others that you care, too. When you buy a pound of candy from the Candy Barrel at any Mast General Store in Waynesville, Hendersonville, or Asheville, Mast will donate $1 to MANNA.  MANNA is able to turn that $1 into three meals which will feed hungry folks in the local area.

You can also make a difference without making a candy purchase. Inside Mast Stores, guests will find change collection jars at each register. Mast employees invite you to donate the change from your transaction because your spare change can make a big impact on someone’s life.

Hunger is not discriminatory and is not just an issue within the homeless community. MANNA FoodBank serves a 16-county area in Western North Carolina and has almost 250 partner agencies. Each day, MANNA provides 34,000 meals. It also provides innovative programs aimed at children, like MANNA Packs, which provides weekend food for children during the school year. It is having a positive impact on their ability to learn and to fully participate in school.

Like many non-profit organizations, MANNA FoodBank relies on volunteers and donations for much of its success. There are opportunities to get involved on a personal or group level.  Learn how you can fight hunger in your community with a click over to the website at