Catawba releases PB&J March 3
Catawba’s Peanut Butter Jelly Time makes its return to the Catawba menu Friday, March 3 at all three Catawba Brewing tasting rooms.
“Peanut Butter Jelly Time didn’t take the easy road to its near-legendary status among craft beer enthusiasts,” said Brian Ivey, Catawba’s communications director. “This hard-earned liquid lunch is the result of blue-collar brewing — hardhats and bootstraps.”
Aging beer on whole roasted local WNC peanuts presented a unique challenge in 2012, when Catawba brewed its first three-barrel batch of PB&J. Five years later, and now slated for four-state distribution, this one-of-a-kind beer has inspired some innovative engineering and a proprietary brewing process.
“While other beers have tried to simulate the flavor of whole roasted peanuts, there is no substitute for the real thing,” Ivey said. “Likewise, the bold complementary flavor of fruity jam is achieved only through weeks of aging on real Oregon raspberries. A light brown ale (5.75 percent ABV), with a touch of wheat in its malt bill, provides the bready base for the star ingredients.”
For centuries, Belgian and German monks were known for brewing hearty ales like “liquid bread” to sustain them through fasts.
“If only they’d known it possible to have an entire delicious sandwich in a glass,” Ivey said.
Craft beer enthusiasts can find Peanut Butter Jelly Time on draft and in new 4-pack 16 oz. cans wherever Catawba beers are sold in North and South Carolina, Tennessee, and Alabama.
A commemorative collector’s edition PB&J Stanley Classic Lunchbox containing beer, merchandise and an original art print, will be available in Catawba tasting rooms.
“Although production of PB&J has been more than doubled from last year, don't expect it to last much beyond April 2, which happens to be National Peanut Butter & Jelly Day 2017,” Ivey said.
Catawba Brewing was founded in 1999 by the Pyatt family, natives of Western North Carolina. Catawba operates a main production facility in downtown Morganton, at 212 S. Green St; a boutique brewery/tasting room in downtown Asheville, at 32 Banks Ave.; and a tasting room in Asheville’s Biltmore Village at 63 Brook St. A new Catawba brewery/tasting room will open in Charlotte's Plaza Midwood neighborhood at 933 Louise Ave. in the spring. Visit www.catawbabrewing.com.