With March Madness beginning later this month, college basketball fans are getting ready to fill out those office pool bracket sheets and to see which mid-major schools can knock off a perennial power.
But according the Nielson Ratings, those mid-major schools looking to become a Cinderella story should know that if they make it past the Sweet 16, more Americans will watch them play.
CBS reported that last year’s NCAA tournament saw an 8 percent drop in ratings compared to the 2011 tournament. CBS said this was due to most of the match-ups between traditional powers taking place on a Friday, and because there wasn’t a single contest that ended with game-winning shot. CBS stated that after a game winning shot is made, the next day’s ratings generally increase.
Though Ohio made it to the ...