For today's polls, accuracy is credibility
RALEIGH -- In my other job as editor of the state government newsletter The Insider, the topic of how to deal with polls never goes away.
A couple of decades ago, news organizations had pretty cut-and-dried rules about polls.
Then, polls came in two main varieties: those commissioned by news outfits, and conducted by companies like Gallup and Mason-Dixon, that would be reported on and disseminated by the media; and those commissioned by the candidates' campaigns that wouldn't be disseminated by the media for fear of being manipulated by the campaigns.
Campaign consultants would sometimes discuss their private polling numbers with reporters, but reporters typically approached those discussions with a good dose of skepticism.
We live in a different world today.
As automated polls became more ...