Frog Level selling Salamander slam by the can

By Jessi Stone Guide editor | Jul 09, 2014
Photo by: Jessi Stone

Frog Level Brewing Company was full of people at 8 a.m. last Wednesday morning, but they weren't there to drink.

They were there to work as the Land of the Sky Mobile Canning team brought in their equipment to can FLBC's Salamander Slam IPA. The beer was packaged in four packs of 16-ounce cans with a one-of-a-kind label.

More than 40 cases were prepared and then many of them were shipped out to Asheville and Charlotte. Frog Level co-owner Clark Williams said his signature IPA would be available at Thirsty Thursdays at McCormick Field in Asheville and also at Carolina Panther home games at Bank of America Stadium in Charlotte.

The four packs will also be available at the Frog Level taproom on Commerce Street in Waynesville.

Williams decided to take this first giant step in distribution for several reasons.

"Cans can go anywhere," he said. "And glass costs more to ship and breakage is a problem."

While the IPA is the first to be canned, Williams plans to keep going — next will probably the Nutty Brunette. Frog Level was able to show off its new product last Saturday at the second annual Burning Can Beer Fest in Brevard.

Big Bridge Company out of Asheville helped Clark and Jenny Williams create the label they wanted to represent their brewery. It is a green, digital camouflage design that fits perfectly with the Frog Level brand. As a retired Marine, supporting military is an important part of his mission. The cans even state that Frog Level is owned and operated by a veteran.

"Jenny and I sat down with them and told them about our passion," he said.

Each FLBC beer that is canned in the future will have its own distinct camouflage label to create a uniform "family" of cans that will be easy to spot on the shelves.