Haslam uses background to start local business group

By Shelby Harrell Staff Writer | Feb 21, 2014
Photo by: Donated photo Eve Haslam

Eve Haslam is a local jazz singer with a powerful voice, but she also has a voice for business.

Jazz vocals aside, Haslam is now using her background in business to start up a start a small business association. Now, struggling business owners have a group of peers to turn to as they face daily challenges.

The group would serve as an effective session for business owners and managers to meet up and address challenges, as well as foster a community.

“The need is there,” Haslam said. “I've done this before, quite successfully, when I spearheaded an association for adult care home providers back in the 90s.”

While working with private clients, Haslam said she noticed that the resources available to business owners were limited. She said business owners needed a place to go where they can seek solutions, adding that not everyone could afford a business consultant or strategist.

“…This is a low budget proactive solution,” Haslam said. “Watching businesses open and close every year, while only being a local resident for three, is significant when we’re the county of entrepreneurship fertile with dreams.”

Haslam describes herself as an ambitious nurse, turned paralegal, turned writer/reporter, and a long-time singer.

“All my years were spent advocating for the small businessman and developing infrastructures from clinical policy manuals, to establishing legislation for the mentally ill in the department of corrections,” she said. “From local level municipalities to state jurisdiction. I created and ran my own non-profit animal rescue for years, which included the underground world of transport all throughout the nation. I have successfully put my own music career on a small map and grow it with goals.”

Haslam comes from a tenacious lineage of entrepreneurs. Both of her brothers work with their hands and have been coaches and her sister is in the healing arts with her own float-tank spa in Wilmington. Her late mother was steeped in philanthropy and the medical field, and her father graduated from The Juilliard School, is a retired teacher, composer, business developer and today resides in Hazelwood writing his seventh book.

“So, it's a no-brainer that I'm doing what I was born to do,” Haslam said. “Since I was in my twenties I've covered a wide geographical span living in every corner of the U.S. growing my expertise.”

Business success

Haslam said a successful business was one that follows a sound business model.

“Most businesses don't fail because of capitol, they close down because of a flawed mindset,” Haslam said. “Every business needs a mindset, aka a model to follow.”

Haslam’s business model addresses four components: how to operate, forecast, deliver and market. Most businesses only market and deliver, Haslam said.

“What makes a business successful is not always just beating the stats, but expanding from a sound model, or foundation, that champions timeless principles,” she added.

Haslam specializes in the integrative health, non-profits, and performing arts industries, but her model applies to anyone, whether it’s someone starting up a business, someone advancing from their fifth year, or someone burned out in their 20th year.

Haslam is currently seeking the ideal platform so she can hold a bi-monthly mastermind group.

Haslam also is campaigning for her published ebook, "The 7 Absolutes Your Musical Career Requires," and is working on a business model that can help anyone or any group in business.

“Whether I speak at a local association or to a team in a local business, I bring so much enthusiasm for getting results,” Haslam said. “Everyone I have worked with has advanced.”

Haslam believes her business groups will benefit the local economy by influencing the mindset of the local business culture.

“How you think in business, more than plan, more than invest, more than location — is the key to future success and nobody has to go out of business,” she said.

Haslam said Haywood County would benefit from her business philosophy.

“The other reason most businesses don't succeed, and this is huge, is because the owner can stifle the growth — not purposely,” she said. “Emotional maturity is a requirement in every business ... and that's just rare. Most don’t want to give up control and make it all about their own preferences as opposed to what I teach, which is to serve the business, not the individual. Exhaustion and health issues end up taking a long struggling business down.”

Haslam is also launching a workshop for performing artists at the new music program at Haywood Community College, headed by Brett Pinkston. The workshop addresses how to manage a "real world" musical career.

The workshop will run for five afternoons from 3-5 p.m., beginning on Monday March 24-28. For registration and payment information, contact Pinkston at 828-564-5091 or 828/246-3582, or by email at info@givingvoicenetwork.com

For any business owners who would like to get involved, Haslam offers a three-hour strategy action session for free to assess the business and form an action plan. Haslam can by reached by phone at 828-707-0564, or visitors are invited to drop by hwe office at 62 Church St. in downtown Waynesville.

For information about popular ebooks, individual and group services, tailored workshops and or free consultations, visit http://www.givingvoicenetwork.com/

To hear her music and purchase a cd, visit http://www.evehaslam.com/home.cfm.