New Belgium taps Ben & Jerry’s-inspired brew

Arts & Entertainment
Liquid Center, 21 Craven St.
Oct 21, 2016
11:00 AM - 8:00 PM
Photo by: Donated

This winter, dip into the fridge — not just the freezer — to find a dozen ways to satisfy a sweet tooth. New Belgium’s newest collaboration with Ben & Jerry’s brings together two different types of pint-makers for one common goal — to fill a glass with Chocolate Chip Cookie Dough Ale.

New Belgium will be tapping its Ben & Jerry’s Cookie Dough beer Friday, Oct. 21 in the Asheville Liquid Center. There will also be little ice cream beer float tasters out on the deck from 4 - 6 p.m. Cost is a $1 cash donation to the non-profit, POW (Protect our Winters).

To craft this confection, New Belgium dove into its favorite chocolate chip cookie recipes for inspiration, and then whipped hefty doses of chocolate, brown sugar and vanilla into a dough-hued blonde ale base.

The result is a full-bodied beer, at 6 percent ABV, that seduces with a balance of vanilla and chocolate, and finishes with just the right amount of sweetness. The brew’s aroma is all things decadent — vanilla, caramel, and chocolate (baker's chocolate, hot chocolate powder), essentially straight up cookie dough. It also has the aroma of slight caramel malt and malted milk balls, very slight cherry and almond in the background.

Tips for the day will also go to Protect our Winters, and a portion of the proceeds from the Ben & Jerry's collaboration nationally goes to POW as well. Visit

New Belgium’s Liquid Center tasting room is at 21 Craven St. in Asheville’s River Arts District. Taproom hours for Friday are from 11 a.m. - 8 p.m. Call 828-333-6900 or visit