Susan DuFour hired to lead Mountaineer ad team
Susan DuFour has recently joined the Mountaineer team as the new advertising director.
DuFour has more than 20 years of experience in leading advertising departments at major newspapers, including the Ocala Star Banner in Florida, Rockingham Newspapers, The Asheville Citizen-Times, Palm Beach Daily News and Sarasota Herald-Tribune.
DuFour and her husband Hank recently moved back to western North Carolina from Virginia. Their son lives in Asheville and is a chef at the Grove Park Inn. They are happy to be able to settle in an area they love.
“I am very happy to join the Mountaineer as the Advertising and Marketing Director,” she said. “I feel as if I’ve finally come home and look forward to working with residents and business in this community.”
While she earned her degree in education at the University of Florida, she has made her career in advertising.
During her nine-year tenure at Palm Beach Daily, advertising sales revenue doubled and she exceeded her advertising budget by 28 percent during her time with the Sarasota Herald-Tribune.
“I have been fortunate to have had many wonderful professional experiences,” she said. “Working at several newspapers, I was fortunate to find mentors who asked me to take on new advertising challenges.”
DuFour has handled training and sales development, initiated a marketing/advertising agency and served as national advertising manager for the New York Times’ property, the Sarasota Herald-Tribune, which enabled her to build a network of national contacts and travel to the major markets.
“Even today, newspapers and digital advertising are reaching seven out of 10 readers,” DuFour said. “It’s an exciting opportunity to help maintain and increase sales for local business.”
Mountaineer Publisher Jonathan Key said he was excited to have someone with Dufour’s background and expertise to direct The Mountaineer’s sales team.
“She has high energy and an enthusiastic management style that fit in well with our staff. She hit the ground running on day one and has already implemented some great ideas to expand and improve our products,” he said. “I am encouraged by what I see as her potential to bring new and exciting content to the readers of Haywood County’s community newspaper.”