Whether cell phone users prefer to call and text or want all the bells and whistles of a power-packed smartphone, U.S. Cellular can fit the bill at its new location at 225 Town Center Loop in Waynesville.

The new store opened Thursday, Nov. 1.  A ribbon cutting ceremony with the Haywood County Chamber of Commerce will be held at 11 a.m. Wednesday, Nov. 13 at 11 a.m.

At the 2,500-square-foot store, customers can speak with an associate about the many benefits of being a U.S. Cellular customer, such as no contract after the first and the only points-based reward program in wireless.

“At U.S. Cellular we treat our customers like neighbors not numbers and our stores are designed with them in mind,” said Jack Brundige, director of sales for U.S. Cellular in Western North Carolina. “We are ...