WOW joins forces in the fight against breast cancer

Oct 10, 2013
The 2013 Power of Pink Co-Chairwomen Nikki White, from left, Laura Wehking, WOW executive officer, Liz Bridges, WOW treasurer.

The Women of Waynesville have joined forces with the Haywood Regional Medical Center Foundation, in partnership with the Haywood County Health Department and Medwest Haywood, for the seventh Annual Power of Pink 5K Race.

“This is a subject that has means a lot to WOW and has touched several of our WOW members, one of whom is a five-time cancer survivor,” said Nikki White, president of the organization.

The Women of Waynesville initially got involved with the local Power of Pink Foundation earlier this year when the group reached out to the HRMC Foundation Assistant Marge Stile and asked how they could help raise money and awareness for the Foundation.

In June of this year, the Women of Waynesville put on its second annual Mom’s Music Festival Fundraiser, and donated the $3,250 that they raised to the Power of Pink Foundation.

“From this point on, it only made sense for WOW to become more of an active participant with the Power of Pink Foundation,” White said.

In August, Steve Brown, executive director of the MedWest Foundations, endorsed several of the Women of Waynesville to operate as the co-chairwomen for this year’s Power of Pink Event. White, Liz Bridges and Laura Wehking are acting together as WOW women with a mission to make this year’s Power of Pink Race as much of a success as it will be memorable.

This event is put on each year to help raise funds for breast cancer detection and to provide mammograms for underserved women in Haywood County.

"We want everyone’s help to eradicate breast cancer by celebrating and remembering those individuals who have battled, survived and those who have fallen victim to this disease," White said. "And everyone and anyone can do that by supporting and participating in this event held during Breast Cancer Awareness Month."

Since 2007, more than $30,000 has been raised to assist underserved women in Haywood County receive life-saving cancer screenings. The Power of Pink is two events in one. The signature race has been redesigned into a friendlier 5K that includes both individual and team categories. After the 5K will be a 1-mile Honor/Memory/Survivor Walk.

A brand new 5K course has been designed that begins and ends in front of the MedWest-Haywood Health & Fitness Center. The course goes behind MedWest-Haywood Hospital before following Jones Cove Road through a beautiful cove and then returning along Hospital Road.

The course was made to be more manageable in hopes that it will encourage men, women and children of all shapes, sizes and ages to come out and participate. This is not intended to be a fitness test, but instead, provides an outlet for the entire community to be involved in, and more importantly, that everyone enjoys the 5K and what we are racing toward, which is ultimately, a cure for breast cancer.

“We have really spent a lot of time talking about new ideas and ways to make this race fun, engaging to the participants, while offering a team friendly and family oriented feeling,” Brown said. “This year we have opened the race to our four legged friends and hope that this will also encourage more dog lovers to join us this year with their race partners by their sides, with collars and leashes of course.”

Additionally, the Foundation will be presenting awards to the best overall male and female, the best master male and female and the top three age division winners. But to make it even better, some added categories to be won this year are best costume and most participation for community groups.

For more information, visit and click on the Power of Pink 5K Race Link. Call White at 545-6879, Bridges at 400-2414 or Wehking at 734-2453.